Fundamentals for Optimal Service-Branding-Success

NEW in 2022! CLICK HERE for “How to start an online fitness business” online workshop.


Student Discounts
If you are a student, please contact me

Group Discounts
If 3+ staff members from your facility are attending this event, please contact me to learn about our special rates.

In-House Options
If you would like this educational event brought to your facility, please contact me for in-house training options.

Speaker: Julio A. Salado., NSCA-RCPT*D

When: TBA

Where: TBA

Registration: (Coffee and Tea Provided)

Seminar Begins: 

Lunch: 20 minute break (On your own)

Seminar Ends: 

Fitness Foundry is an NSCA, NASM & AFAA Approved Provider of continuing education. This course is offered for 0.2 NASM/AFAA CEUs.

Certificates, Educational Offering Completion Requirements: Certificates will be awarded upon receipt of payment and successful completion of the educational offering and evaluation form.


In this workshop, you receive practical information that can be used today. I will provide insights on what I call the “Dark side of Personal Training.” this information not included in any certification nor portrayed by the mainstream media. I will outline how to be the best you can be, wherever you are in your career in fitness to understand the principles of becoming an A-List full time personal trainer.

Club owners and fitness managers can also use this workshop as a checklist for their staff and bring their team to A-List status!

By involving Fitness Directors and Managers in the discussion, my course integrates management’s expectations and core values with practical instruction that empowers trainers to succeed in their own way.

This two-hour staff development workshop provides trainers:

  • A supportive and comfortable environment, which includes peers and management to promote group participation and mutual understanding.
  • A personal assessment of current strengths and challenges through self-evaluation with clear feedback on how to develop confidence and overcome obstacles.
  • Strategies on becoming an influencer and building a personal brand as a means to growing a client base
  • A systematic approach to building a strong network through client relationships and providing excellent service

The course is experiential and geared for commission based personal trainers. However, the methods and concepts I introduce, such as the importance of providing an exceptional member experience, utilizing social media to build a brand, and practicing good work ethics can benefit any fitness professional. I encourage you reach out with any questions.

“You clearly have a grasp on what it’s like to be in the “trenches” and the challenges we all face at some point within our careers.  As, I stated before, I am very appreciative of how you tied the development of these skills into the framework of Health and Wellness Department at the YMCA and more specifically to me, the Directors and team!  My only wish is we had met sooner!” – Regina Hayes, M.S., ATC-L, CSCS, Health and Wellness Director, Parkway Community YMCA, MA


Julio Salado, a native of Boston, MA. is the founder of, a leading online resource for health and wellness. He is also the author of “BREAK OUT of Breaking Even!” 3-Step Method for PROVEN Long-Term Weight Loss, “SPARTA Seniors! Synchronicity of Science, Perception of Limitations and Movement” and “How to Become an A-List Personal Trainer!”. For over a decade, Mr. Salado has guided countless individuals from all levels of fitness to achieve their body sculpting and personal training goals. His unique blend of western exercise science and holistic arts has been featured in numerous TV shows, in print, and online. Recently, voted #2 Boston’s BEST Personal Trainer by Boston A-List (Ranked out of 53 clubs in Boston and surrounding areas). Mr. Salado also is an educator and continuing education provider.

“My exercise science students and the instructor who teaches the fitness management course all loved the books. My gift to them as we close out the degree. As I read it, you hit all the important points of customer service and trainer responsibilities. Good job.” – Judy Quinti, MS., CSCS, Asst. Prof. of Exercise Science at Penn. College

“Julio’s guidance has truly been the foundation of my personal training business. Coming out of school, I felt as if I had all the tools to be a successful personal trainer. Soon, I realized that there was much more to personal training than exercise prescription and keeping up with the science of fitness. Julio mentored me with sales techniques and the importance of building a strong network through client relationships and trust. He taught me how to treat personal training as a business. I believe that without Julio’s mentorship I would not be where I am today. “ – Kyle McGlone B.S., ACSM CPT.

“How to be An A list Personal Trainer” is a tremendous resource for any Fitness, Health and Wellness Director or those in management of Personal Trainers.  Julio Salado has written and delivers an easy to understand approach to being successful not only in terms of financial gain but also in developing that deep relationship with clients that gets them to a point where they want to make real life long changes for themselves.  The true reward for any Personal Trainer, impacting lives in a positive way!  Julio’s content and reflects a deep understanding of the trials and tribulations of All Personal Trainers but especially those that may be struggling or new to the industry!” -Regina Hayes MS, CSCS, ATC, Health and Wellness Director, Parkway Community YMCA

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